Please Login to share this post.
Share This Post
To:
(Separate emails by commas)
Message:
(Message is optional)
Description:
i want to start a media business in nigeria.i will start with print media and later enter the electronic media via the radio , internet, and cable television mediums.nigerians need information.i need at least $20,000 USD but can make do with $1,000 USD because i want to start small.
ENJOY NIGERIA MONTHLY JOURNAL.
VISION.
The vision of the Enjoy Nigeria monthly journal is to become the most
widely read material in Nigeria and the world, within the next five years.
MISSION.
Our mission is as follows;
- to unleash the great business opportunities in Nigeria,
- to provide creative and innovative solutions to the problems of nigerians,
Nigeria and the world,
- to make people in Nigeria and the world enjoy everything about nigeria.
THE PRODUCTS/SERVICES.
Enjoy Nigeria monthly journal will be a 32 page journal made of newsprint
paper..
The journal will be a unique platform that investigates the problems people
face in their lives, career, relationship , business and society and will offer
solutions to these problems by carrying out investigative reporting and
critically reflecting on these problems to provide solutions to them.
We will identify people who have weaknesses and turn their weaknesses
into strengths. We hope to encourage our readers to gather their
intellectual resources together and provide solutions to their society's
problem, rather than wait for the government to do so.
Other services we will offer include;
- organization of pay seminars,
- production of audio cds and vcds on our empowerment/info products,
- production/creation of our official website,
- production of empowerment books/resource material,
- management services, especially for upcoming musicians and other
creative acts,
- event/entertainment packaging.
We hope to own a radio and cable t.v station within the next 5 to 10 years
respectively.
Enjoy Nigeria will definetly venture into these sectors; real estate, health
care services, agro - allied business, education, travel and tourism.
MARKETING STRATEGY.
1. Target market: Our target market include the following; students, under
- graduates, graduates, school drop outs, unemployed youths and people,
civil servants, business owners, entrepreneurs, traders, business
corporations and everybody that needs constructive information.
2. Target location: Our target location is in lagos, south west nigeria. Our
target market can br found in scholls, tertiary institutions, churches, super
markets, restuarants, bars, public and private offices, companies,
markets, hotels etc.
3. Pricing strategy: The journal will sell for N100 each copy (i.e an average
price of $1 USD). The audio cds will sell for N150/cd ($1 USD/cd) and the
vcd will sell for N250/vcd ($1.7 USD/vcd). Our books will sell for
N500/book ($3.33 USD/book). Our seminars will cost, N5,000/seminar,
($33.33 USD).
4. Sales strategy: We will sell our products and services to our potential
customers, collect their names, numbers and addresses to encourage
them to buy our subsequent products and thank them for buying our
products. We will also carry out a monthly survey to know what type of
information our readers need so we can provide solutions to those needs.
We will also collect 10 names and phone numbers from our customers to
increase the number of our potential customers.
5. Advertising strategy: We will print and distribute flyers/handbills to
inform and encourage our customers or would be customers to buy our
products/services. We will also place adverts in major radio stations in
Lagos, Nigeria.
We will send business proposals to small, medium and large
industries/companies/businesses to advertise their products/services to
our target market.
FINANCIAL PLAN.
We need about N3,000,000.00 ($20,000 USD) to start our business. Sice
we can not raise this huge amount, we have decided to approach a leasing
micro - finance bank to lease us some equipments to start the business in
march, 2010. We have about N300,000.00 ($2,000 USD).
The money is needed for the following;
- registration of the company,
- office accomodation
- office furniture,
- publishing/printing of 10,000 copies,
- advertising (flyers/handbills and radio jingles),
- laptop, desktops and internet access,
- stationaries,
- website,
- organization of monthly seminars.
FINANCIAL PROJECTION.
sale of 10,000 copies * N100 = N1,000,000. ($6,666.66 USD).
Sale of 10,000 audio cds * N150= N1,500,000. ($10,000 USD).
Sale of 10,000 vcds * N250= N 2,500,000. ($16,666.66 USD).
Seminars *100 persons*N5,000= N500,000. ($3,333.33 USD).
Total amount to be made in one month is N5,500,000.00 ($36,666.66
USD).
We can experience some losses, therefore we can make at least one -
third of the total projected profit, which is N1,800,000.00 ($12,000 USD).
EXIT STRATEGY.
The income we make will be invested in other ventures that can increase
or multiply our income. They include;
- other business opportunities,
- fixed bank deposits,
- federal government bonds,
- stocks/shares,
- insurance,
- patents,
- royalties,
- real-estate,
- mutual bonds.
When the company/business idea becomes successful, we could sell it to
the highest bidder and make a huge profit for ourselves and other
investors of the company.