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Description:
We are a website, www.truepuzzle.com that has been operational for the past six months and now looking for funding to take our business to the next level.
We aim to be a premier, comprehensive go-to web portal for the global Indian woman to stay on top of all matters female, build relationships and benefit through social networking, blogging and online retail shopping at her time and manner of choosing
As of today, there is an acute dearth of a comprehensive web portal of repute that allows Indian women from around the world to meet, interact, share ideas, trends, talent or shop online.
Existing sites such are US centric and do not provide an authentic Indian experience or allow Indian women from anywhere in the world to make retail purchase online due to shipping limitations of retailers.
Truepuzzle aims to provide a digital 24x7 platform that is not bound by time or geography for such women to connect with each other, learn the latest beauty and fashion trends.
Why now?
Online retail shopping advertising is still in its infancy in India as online ad spending was only USD111 million in 2008 compared to USD19.8 billion in the US and offers tremendous potential as broadband penetration increases in India.
Development Roadmap
First 3-6 months
Focus on enhancing web portal features:
Blog: Invite fashion bloggers for product reviews
Social Networking features’ enhancement
Polls and quizzes to engage readers and heighten results for advertisers
Introduce Agony Aunt corner
Introduce a Fashion Guru column
Chat line for community building
6 months horizon and beyond
Build a significant member base
Establish a network of affiliate partners overseas and in India in fashion, life-style and beauty products
Formal launch of online retail
Monitor, track and market Truepuzzle’s virtual real estate based on footfalls and online retail activity
Launch premium services
Business Model
Ad Revenue
- Track and monitor
unique visitors, page
views, impressions, ads
per page and CPM-
based (cost per
thousand) ads.
Affiliate Programs
- Build an online presence with tie-ups with compatible affiliate partners and monetize the portal.
Online Retail Revenue
Sales & Distribution
- Establish direct relationships with manufacturers and suppliers from Europe and India and eliminate middle men and leverage cheaper products, lower import and distribution costs.
- Leverage suppliers who maintain lower inventories and door-ship deliveries for ease of transactions to all parties
- Special products and service
Capital Expenses:
Rental of office premises in Singapore
Annual dedicated server charges for dynamic and high-end online presence
Infrastructure Cost
Online shopping portal for Indian and Western fashion and accessories comparable to international shopping sites
Improved social networking functions like photo tagging, adding comments facility to status updates, online quizzes, chat facility, polls
Staffing
Hire an excellent online with the ability to invoke attention and hence traffic on various matters such as celebrity gossip, Fashion etc
AMOUNT REQUESTED: $250,000
INDUSTRY 1: Internet & eCommerce
INDUSTRY 2: Service - Personal
INVESTMENT REASON: Sales & Marketing
BUSINESS STAGE: Achieving Sales
INVESTOR ROLE: Advisory