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Entrepreneur - New Business
Eldercare Advertising Company Seeks Early Stage Funding to Build Brand
Posted by:
John Webb
on 12/13/2009 9:03:23 PM
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Funding Needed
:
Under $100k
Category:
Marketing / Advertising
Website :
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Location :
Wesley Chapel,
Florida,
USA
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Description:
Caregiver’s Resource is beginning its third year of operation and recognizes that sales and marketing activities are critical to the success and profitability of the business. The company seeks an aggressive partner(s) to help expand the sale to eldercare businesses, market and brand development of the Caregiver’s Resource Helpline™ as a “one call does it all” solution.
Operating 24 hours a day in test markets for the past 6 months, the Caregiver’s Resource Helpline™ increasingly demonstrates an ability to attract callers. They call to listen to caregiver education and seamlessly "direct-connect" to consult with advertisers listing in the Directory of Resources and Services, to help them manage the role and responsibility of caring for an aging family member or elderly loved one.
The Caregiver’s Resource Helpline™ toll-free number provides easy access to “live” consultation and listening to 32 recorded Topics of Interest dealing with the most common concerns of caring for an elderly loved one. After listening to a 30 second commercial message, callers qualify their interest and "direct-connect" to talk to advertisers paying to list in the Directory of Resources and Services. Following up the qualified lead is easy, automatically; advertiser receives electronic notification of a caregiver’s interest in their product or service. Also, advertiser receive activity reports to track number of prospective inquiries with contact information.
With over 65 million people (1 out of 3 adults) involved in the care of a chronically ill, disabled or aged family member or friend during any given year, the Caregiver’s Resource Helpline™ Directory of Resources and Services offers local and national businesses a cost-effective advertising solution to reach this growing population with needed product and/or service.
No other advertising media can compare! The Caregiver’s Resource Helpline™ breaks through traditional advertising i.e. TV, radio, print to uniquely target an advertiser’s message to callers who qualify their interest. With a turn-key model of service delivery, we’re poised for rapid growth and nationwide expansion.
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