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BeeCause Kids, Inc. is a brand that will be recognized as the leading commerce vehicle in raising money to fight pediatric cancer and other childhood diseases. By combining the proven principles of Cause Related Marketing with a continual stream of new products that benefit the stakeholders, the company has created a unique concept that it refers to as Commerce for Cause. BeeCause Kids is a social enterprise that will use its increasingly recognizable name and logo on a variety of children’s products through its own web site as well as licenses with leading manufacturers and retailers. BeeCause Kids is designed to continue in perpetuity through strategic alliances with a variety of entities so that a variety of children’s products of the highest quality are continually introduced into the marketplace. The company will perform as a scalable, low-overhead entity with minimal inventory risk and will focus on building brand awareness through a viral marketing campaign in support of its own eCommerce activities and its strategic retail relationships.
The management of BeeCause Kids is committed to donating, in perpetuity, a minimum of 20% of its income before tax to find cures of all forms of cancer and other diseases that affect our young. The company will form BeeCause Charities, a 501 (c) 3 organization, that will accept donations for this cause without purchase, in addition to the company’s contribution. All of the donations to BeeCause Charities will be redistributed to leading organizations in the field of pediatric cancer research initially, and research for the cures of other diseases in the future. The founders of the company believe that that its Commerce for Cause model will not only outlive the founders, but could change the way entrepreneurs view success, forever.
The BeeCause Kids product strategy is to bring to market a stream of quality products for kids of all ages while having a significant portion of the profits from those products helping kids who need the help. We will generate traction for the BeeCause Kids brand through our web site as consumers enter the children’s products marketplace. Our initial products will include a line of casual clothing for infants, toddlers, and small children, as well as a line of BeeCause Kids Dolls to be sold in multiple ethnicities and gender. We will retain each customer and offer more and more quality products as the child recipient moves through the life cycle. We will introduce toys, games, books, and dress apparel, and we will form strategic alliances with manufacturers and retailers to put quality products into the hands of young people well into their teenage years. Ultimately, BeeCause Kids, Inc. plans to be the most recognized brand of children’s products including Apparel, Toys, Travel & Care, Bedding & Furniture, Electronics and virtually any item sold for the benefit of children. We will retain customers buying for children as children grow, and until those children become our consumers.